Are Millennials Just Like Boomers? [Boomerology Revealed TV # 05]
http://www.boomerologyrevealed.com Ernesto Verdugo and differences between generations. Would you use a Happe? Check it out. Some cool facts about baby boomers and a trip to memory lane. Also some...
View ArticleHispanic Gen Xers Lead in Daily Tablet Usage
Hispanics are known to overindex in smartphone and tablet ownership. And while Hispanic millennials lead in smartphone content consumption, it’s the Gen Xers who are the most avid tablet users, with...
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A Key Ingredient for Creating Start-Ups: Young People
The presence of young workers appears to be necessary for the creation and growth of new firms, particularly in industries where young people have key technical skills, say Paige Ouimet of the...
View ArticleU.S. Government’s Pipeline of Young Workers Is Drying Up
A reputation for bureaucracy and hierarchy is helping to discourage young Americans from taking government jobs; in a poll of undergraduates, just 2.4% of engineering students and less than 1% of...
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Millennials Spend More Time With Digital Than Traditional Media
American Millennials (18-34) spend a slight majority of their weekly media time using digital devices, and are the only generation where digital media consumption exceeds traditional media, details...
View ArticleAre Young People Watching Less TV?
Nielsen’s most recent study indicates that Americans aged 18-24 watched a weekly average of a little less than 22 hours of traditional TV during Q1 2014. That was a 95-minute drop-off from Q1 2013,...
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Millennials Mostly Talk About Brands Offline.
Online recommendations might be as influential as in-person ones, but the vast majority of word-of-mouth (W-O-M) impressions about brands occur offline, at least among Millennials (18-34). That’s...
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